Startup sales - why so scared?
You have built something you believe in. You can explain how it works, why you created it and what you hope it will become. Then comes the moment to contact a potential customer. Suddenly, improving the website feels urgent. There is another feature to finish, another market report to read or another version of the pitch to prepare. If that sounds familiar, it is worth asking what you are putting off. Selling can feel personal when the business is yours. You are asking someon
Does my startup need a full-time developer?
If you are a non-technical founder with an idea for a product, hiring a developer can feel like the obvious first step. Sometimes it is the right move. But before committing to a permanent hire, get clear about what you need to learn, what needs building and who will make the technical decisions. A prototype, a short development project and a product serving paying customers create different demands. They may need different kinds of support. Start with the work and the respon