What’s your why? Understanding what matters to you as a founder
Why did you start your business, and how much does that reason still influence the way you run it? You may have wanted independence, spotted an opportunity or felt frustrated by a problem you knew you could solve. Perhaps you wanted to earn a better living or build something with people you respected. Those reasons can change as the business grows. The work becomes different. More people depend on you. A company that originally offered freedom can begin to fill every availabl