Investment deck: what to include and how to make your case clear
Over the years, I’ve spent a lot of time helping founders develop investment decks. One thing comes up repeatedly: deciding what goes on the slides is often easier than answering the questions behind them. Who needs what you’re building? What evidence shows they will pay for it? Why is this the right team to build the business? And what would investment allow you to achieve? Your deck needs to help an investor understand those answers. Good design makes the story easier to fo