How to write an executive summary for your business plan
Writing an executive summary can reveal how clearly you understand your business. Can you explain who your customers are, why they would choose you and how the business will make money? Can you show what you have learned so far and what needs to happen next? If those answers are difficult to put into words, that is useful information. It gives you somewhere to focus your thinking. I started my first company without a business plan. Having since built businesses and worked wit