Sales strategy for founders: 7 questions to ask when growth slows
When sales slow down, it is tempting to push harder. More outreach, more marketing activity, more pressure on the team. Before increasing the effort, step back and examine what has changed. Your customers’ priorities may have shifted. Your message may no longer reflect the problem they most want to solve. Or the approach that won your first customers may be difficult for anyone else to repeat. A sales strategy review helps you decide where to focus. These seven questions give
Does my solution fix a problem that needs fixing?
I once met someone who had spent more than £10,000 developing their idea without speaking to a prospective customer. Two friends had said it sounded good. It is easy to see how that happens. Building feels like progress. You can see a website taking shape, demonstrate a feature and imagine people using it. Speaking to customers introduces uncertainty. They might tell you the problem is unimportant, that their existing approach works well enough or that someone else controls t