

Founder Story: Building a Purpose-Led Business Around the Life You Want
An experienced professional wanted to create a purpose-led business without sacrificing financial security. Read how founder coaching helped her find clarity, create time and take practical steps towards her ambition.


Founder Story: Growing a business without everything depending on the founder
How an international EdTech founder developed stronger leadership, improved delegation and created more space to focus on growing the business, rather than managing every decision himself.


Sales questions for founders: understand how your customer will decide
An enthusiastic conversation can feel like progress towards a sale. But enthusiasm does not tell you whether someone has the budget, authority or reason to buy. I have taken a flight expecting to close a deal, only to learn that the finance director had pulled the budget. On another occasion, I received a purchase order from an IT department and discovered that the person who signed it did not have the authority to do so. Experiences like those teach you to examine what you t


Listening as a founder: how to understand before responding
As a founder, you spend a lot of time explaining things. Your product, your priorities, your decisions and what you need from other people. It can become a habit to arrive in a conversation ready to speak. But when you are preparing your answer while someone else is talking, it is easy to miss what they are trying to tell you. You might respond to the first part, make an assumption or solve a problem they have not actually described. I sometimes find my own attention wanderin
