Startup legal lessons learned
For me, and I think many other founders, getting the legal components sorted is not exactly the most exciting part of a business....
Being Investment Ready!
Raising capital, what's important when preparing for investment? A good point was made recently by Ian Merricks of Whitehorse Capital -...
Writing your business plan — Team
Team, simply the most important part of a business. You can have the best product concept, sales & marketing strategy, investment, but if...
Writing your business plan — Product Development
What does your product look like? Who is it serving? How will you prove it is fit for purpose? Who is building it? These are all...
Writing your business plan — Sales
Your sales model will be affected by whether you're selling B2B or B2C. B2B will more often bring higher revenues per sale, but require...
Writing your business plan - Marketing
Marketing, Marketing, Marketing, where to start?! Wouldn't it be great if you could run a successful business without the annoyance of...
Writing your business plan - Differentiation / USP
What's your USP (unique selling proposition)? What makes your product or service different from others? This is another important part of...
Writing your business plan - Market Opportunity
This is one of the most critical stages of planning as it is the starting point for all your financials. Defining what the true market...
Writing your business plan - Executive Summary
I am currently writing a business plan for one of my clients and thought I would write an article for each piece. The articles relate to...
5 things a startup CEO must do
I had the pleasure of attending another Secret Sauce conference recently, which is an intensive day of growth hacking speakers. I...